About

I build blockchain products to empower individuals

After building a MiCA-compliant euro stablecoin and exiting to Paxos in 2024, I’m now helping individuals lead financially healthier lives by supporting DeFi & stablecoin products in their journey toward ubiquitous adoption.

My journey in blockchain spans the entire ecosystem — from running the Nordic’s largest non-Bitcoin mining operation to leading product in DeFi, from scaling institutional credit platforms to navigating European stablecoin regulation. This breadth gives me a unique perspective on market micro- and macrostructures and how to build succesful blockchain products.

Now

I’m currently the CTO at Based, where we are using economic design to elicit higher quality information from subjective topis in an era where the voice of real people is drowning in noise.

I also advise select blockchain projects, with a focus on product strategy and go-to-market execution. Find my contact details at the end of the page.

Previously

Membrane Finance (Co-founder, Head of Growth & Product): Led product and growth for Europe’s leading stablecoin issuer. We achieved MiCA compliance first in the EU and a successful exit to Paxos in 2024.

Tracer DAO (Head of Product): Directed product strategy for a decentralised derivatives protocol on Arbitrum. Managed an international team through complex DeFi challenges before our merger with Mycelium in 2022.

Tesseract (Head of Growth): Scaled one of Europe’s largest institutional crypto credit platforms, culminating in Finland’s largest Series A in 2021.

Nordmine Technologies (Operations): Built and operated the largest non-Bitcoin mining facility in the Nordics — an education in infrastructure, economics, and operational excellence.

Beyond Blockchain

My academic background combines Financial Economics (Erasmus University Rotterdam) and Computer Science (University of Helsinki).

In addition to blockchain, I have worked with structured products at Garantum, developed virtual environments for the Finnish Defence Forces, and optimised systems for Google and Amazon.

Thought Leadership & Recognition

I regularly share insights on DeFi & stablecoins on my blog. Some recent media mentions:

Let’s Connect

Find me online: LinkedIn | Twitter/X | GitHub

Find me on-chain: roinevirta.eth | roinevirta.sol | roinevirta.lens

For Advisory: I work with select blockchain companies on product strategy and go-to-market execution. If you’re building something ambitious and need experienced guidance, let’s talk.

P.S. If something I’ve written sparked a thought or question, I genuinely want to hear it. Reach out via social media or on-chain messaging. The best ideas often come from unexpected conversations.